The Danish school system apparently has a big problem with absenteeism, and there’s a very interesting campaign that’s trying to help with this problem. One main piece of it is this music video created by the Ministry of Education to try to encourage kids to go to school. It’s actually pretty funny, especially if you look up the lyrics, which are in Danish here but you can use Google Translate to get an idea. Basically these are all teachers singing about how they miss you and they want you to come to school. Apparently the song is at least catching on, and you can see youth singing it, though it’s not clear if it makes them come to school or not.
And here’s the video:
And here’s the music video for the original song by Rasmus Seebach: http://youtu.be/n09xzMb1tdg
The cover version in the campaign is based on this song, and some of the text is reused but some has been slightly changed to give a whole other meaning.
The guy singing the cover version and playing the 3 different teachers in the campaign video is the popular Danish comedian/actor Rasmus Bjerg.